Simple tools you must make time for.
Review your business & marketing plans and update them for 2011
First, ask yourself “Did I reach my goals?” Spend some quality time reviewing your 201o goals and how they feed into this year’s goals. Next write out your 2011 goals, even if it’s generalized at this stage. If they aren’t in line with your business expectations, you should consider revamping them now. No sense having a goal that doesn’t get you where you want to be!
- Are your 2011 goals realistic?
- What do you need to put in place to start off strong?
- Do your current clients match your target market?
- Does your team understand your goals and brand image?
Need more help: www.elgin.edu/sbdc
Evaluate 2010 marketing efforts, make changes
Did your efforts produce the results you wanted? In order to get the results you expect you have to have the right tools in place.
- Do you have a solid CRM program & follow-up system? www.AceofSales.com– Promo Code: hyperstrand for a FREE 30-day trial
- Is your newsletter well received? http://www.slideshare.net/aceofsales/ace-of-sales-webinar-create-your-first-ezine
- Have you checked your SEO? http://www.meetup.com/Chicago-DIY-Web-Networkers/
- Promotional products ordered? http://www.ppa.org/buyer/need+more/case+studies/2008+case+studies/
- Are you networking in the right areas to get desired results? http://www.bnipodcast.com/2007/10/10/episode-026-why-network-marketing-works/
- Have you leveraged social media? http://www.slideshare.net/jderagon/Leveraging-Social-Media-for-Business
Bare minimum
If the checklist above seems a little overwhelming, consider hiring someone to help you for maximum results. If hiring is not in the budget, there are three things you should commit to doing in 2011. First, create a media/sales calendar and commit to your campaigns. Second, figure out your niche and brag about it. Third, build a strong network of business connections.
Marketing is essential to success and if you start off the year right, perhaps you will be one of the 46% that actually stick to their resolutions. Good luck in 2011 and if you need further advice, call: Sheryl Theisen | 630.940.7920 | www.hyperstrandmktg.com
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