“I Like You” will not increase sales

“I Like You” will not increase your sales
June 2011

 Why do your customers buy from you?

This question has been asked many times, to many sales people in a variety of industries. The most common response tends to be: “Because they like me.”

When I hear that statement, what I really hear is, “My customer buys from me because…”

I’m a nice person.

My customers don’t want to hurt my feelings.

My customers don’t understand the value I bring to the relationship.

If you believe that you can grow sales on “I Like You’s”, I hope that this article will provide you with a new perspective and ultimately change your mind!

Take a moment and put yourself in a buying situation. Ask yourself, why do I buy from someone? What motivates me to buy? Do I buy a product because I like the salesperson?  Experienced consumers make their decisions based on the value that the product or service brings to them. Then they look at price and make their buying decision.  

When you ask your customers the question, “Why do you buy from me and not my competitor?” you want them to respond with answers that describe the value you bring to them.  If price is the only basis for their loyalty, they view you as a commodity and you are easily replaceable.

So what is value?

My definition of value is giving a customer more than they expect. It is the result of you providing a product or service that is perceived as a benefit, and in turn the customer wants to pay you for it.  

The value that you bring is a combination of the positive outcomes your client achieves from you, your services and the products you offer. 

How can Jim Henry, Incorporated help you increase your VALUE?

The products Jim Henry, Incorporated offers to you are of the highest quality.  Presenting an award that the recipient can be proud of is the key to a successful recognition experience.  Every award provided by Jim Henry, Incorporated is quality checked and triple proofed for accuracy of layout and specifications.   When you select Jim Henry, Incorporated for your Award Needs you can be confident that you are presenting your employees/members with an award that will look favorably upon your organization. 

We are here to help add value to the recognition experience between you and your customers/members/employees – Contact us Today!

Amanda Conlon
Phone:  630-584-6500

Email: aconlon@jimhenryinc.com

Website: www.jimhenryinc.com

Alzheimer’s nose spray: New Alzheimer’s treatment?

By Mayo Clinic Staff

Question

Alzheimer’s nose spray: New Alzheimer’s treatment?

I recently heard about a new Alzheimer’s treatment, a nose spray containing insulin. How does it work and is there an Alzheimer’s nose spray available?

Answer

from Glenn Smith, Ph.D.

Insulin — a hormone that helps regulate your blood sugar — appears to play a role in normal memory processes. Insulin irregularities may contribute to cognitive and brain changes associated with Alzheimer’s disease.

In the past several years, researchers have been investigating the use of insulin to treat Alzheimer’s disease. One of the challenges is how to provide insulin in such a way that it improves brain function without disrupting your blood sugar levels. If your blood sugar drops too low, for example, it can create complications, such as confusion, heart palpitations, anxiety and visual disturbances.

Preliminary research suggests that when taken as a nose spray, insulin reaches the brain within a few minutes and improves memory. However, this research involved small groups of participants who had either early Alzheimer’s disease or mild cognitive impairment. Although this research is promising, more research on the safety and effectiveness of intranasal insulin therapy for Alzheimer’s disease is necessary.

A phase II clinical trial on the use of inhaled insulin to treat Alzheimer’s disease is under way. This treatment is available only to current study participants. The study involves about 170 people who have Alzheimer’s disease or mild cognitive impairment.

Please Help Me, My Mother Needs A Shower & I Don’t Know What to Do!

The call came in at 7:30 PM on a Friday evening.  John said “My mother is visiting for the weekend, and she soiled herself.  I need your help desperately!  She needs a shower and I don’t know what I am going to do, can you please help me.”  John had gone through a long list of Home Care Companies.  John was getting know where, every company he called had a minimum of six to eight hours of care.  John was very surprised when one of the companies he called said sorry we can’t help you, but try calling Always Best Care of Kane County.  John called us and we were able to send our community liaison  to their home to do an assessment on his mother and had a caregiver at their residence within the next couple of hours.  John was so relieved and surprised that we were able to respond so quickly.  John said that he could not be happier with the service we provided for his mother. 

Always Best Care of Kane County is unique from other Home Care Companies in that we offer a 30 minute response time, a minimum of one hour of care, and the owner of ABC personally stops and visits all of our clients at least once a month.

If you need care for your loved one please call Always Best Care of Kane County.  You can reach us at (630) 365-9755 (office),  e-mail us at jtait@abc-seniors.com, or visit our website @ www.alwaysbestcarekanecounty.com.

Elder Financial Abuse – What Are the Signs?

Posted by

Sandra L. Smith

01/28/2011 01:52:00 PM EST

An article by The Edcomm Group describes efforts to educate financial institutions on the role they can play in stopping financial abuse of the elderly. According to the National Center on Elder Abuse, elder financial abuse plagues over two million Americans each year, and it is the number one crime committed against persons age 65 and older. If this abuse continues, this situation will grow significantly as the baby boomer generation ages.

According to Linda Eagle, Ph.D., President of The Edcomm Group, “Just as doctors are often the first to spot the signs of physical abuse, front line bank personnel have the best perspective from which to spot elder financial abuse.” In response to this growing problem, many states have enacted legislation requiring employees at financial institutions to report all suspected cases of elder financial abuse.

According to Dr. Eagle, the following are the top ten signs of which financial institutions should be aware to detect possible elder financial abuse. Seniors and caregivers should also be on the lookout for these signs:

1. Sudden changes in a senior’s bank account or banking practices.
2. Uncharacteristic and unexplained withdrawals of large sums of money by a senior or someone acting under a senior’s power of attorney.
3. Large credit card transactions or checks written to unusual recipients, like salespersons, telemarketers, or “cash.”
4. Abrupt changes in a senior’s will or other financial or estate planning documents; the transfer of a senior’s assets to a family member or acquaintance without a reasonable explanation.
5. Complaints of stolen or misplaced credit cards, valuables, checkbooks, or checks from the Social Security Administration, pensions or annuities.
6. Seniors who appear nervous when accompanied by another individual, or who give far-fetched explanations of why they need money.
7. Sudden increases in debt or inexplicable credit card transactions.
8. A person accompanying a senior who bullies the senior into making a withdrawal, or who does not allow the senior to speak for him or herself.
9. New signatories added to a senior’s account or newly formed joint accounts between a senior and another individual.
10. Possible forged signatures on financial transactions, documents for transfer of assets, or new applications for items like credit cards.

Dr. Eagle also advises, “It’s in the best interest of banks across the country to take an active role in training their employees now because more and more states will likely pass legislation in the near future. Banks that take a proactive role now to train their employees to spot and report elder financial abuse, send a positive message to seniors in the community that ‘our bank is safe and is looking out for your best interests.’”

Virginia Code section 63.2-1606(C) provides that financial institution staff members may voluntarily report suspected financial exploitation. This section states that a financial institution staff member who suspects that an adult has been exploited financially may report the suspected exploitation to the local department of social services of the county or city where the adult resides, or where the exploitation is believed to have occurred, or to the adult protective services hotline. For purposes of this section, a financial institution staff member means any employee of a bank, savings institution, credit union, securities firm, accounting firm, or insurance company.

Oast & Hook advises it clients to be aware of these red flags and to contact an elder law attorney if they suspect financial abuse.

Crimes Against Seniors Increasing with Population Boom

Senior Scam Alert Blog

February 15, 2011

Scott Knowles

Starting January 1st, ten thousand Boomers will turn 65 each day, a trend that will continue for the next 30 years. This aging population will have a strong desire to remain in their homes — in fact 93% indicate this is their preference. This huge influx of people staying in their homes, most of which are in the suburbs, will mean the demand for home services and contractors will be increasing each day. Unfortunately, unscrupulous service providers are taking advantage of this trend. At SeniorChecked, our mission is to reduce these incidences of fraud and make seniors and their adult children aware of the types of crimes that occur. Below are the latest examples of crimes being committed against seniors:

Stuart woman accused of stealing $151,000 from elderly neighbor

IA woman spent more than $151,000 belonging to a 90-year-old man she convinced to let her take over his finances, the Martin County Sheriff’s Office said Friday. Vilet Ruth Weaver, 57, of the 100 block of Southeast Crestwood Circle, Stuart, was charged with elderly exploitation and grand theft from a person 65 years old or older. She was being held at the Martin County Jail in lieu of $200,000 bail. Detectives said Weaver befriended the senior citizen last year at their condominium and gained power of attorney for his accounts within a matter of weeks. Between October 2009 and July, Weaver wrote sizeable checks for jewelry, restaurants, clothing and beauty salon visits for herself and her four daughters, the Sheriff’s Office said … More

Police say ‘condo scam’ suspect duped elderly board members

A probable cause affidavit obtained by NewsChannel 5 suggests a property manager duped two elderly members of condo boards into signing checks for “cash”, bilking the condos out of more than $2 million dollars. 52-year-old Grace Cushman Cromwell was arrested Thursday morning and charged with grand theft, organized scheme to defraud, and several other counts. Cromwell worked for a property management company that managed two condo associations in the town of Palm Beach, Park Place (369 South Lake Drive) and Melbourne House (227 Australian Avenue). The affidavit cites bank records where hundreds of checks, made out to cash, were deposited into personal bank accounts of Cromwell between January 2006 and February 2010 … More

Caregiver pleads guilty to theft, Medicaid fraud

A state-paid caregiver from Ridgefield pleaded guilty Tuesday to stealing from an elderly cerebral palsy patient and wrongfully collecting money from Medicaid. Michelle L. Zabroski, 46, will be sentenced Jan. 27 for two counts of first-degree theft and three counts of making a false Medicaid statement. She reportedly stole about $12,000 from her 70-year-old former client, Dennis Campbell of Vancouver, and $60,000 from the state by clocking hours that she didn’t actually work, prosecutors said. … More

Financial exploitation tops elder abuse list

Elder abuse can manifest itself in a variety of ways, but the most common is financial exploitation, local experts say. About half of the approximately 450 cases Broome County Adult Protective Services sees each year are those in which an elderly person has been taken advantage of financially, said Supervisor John Choynowski. And that number has increased over the past several years. “It’s almost coincided directly with the economic decline,” … More

Police sound warning on rise of scams in region

The request arrived on the fax machine of a Queensbury bank one day earlier this year.
It seemed simple: a local business owner wanted to wire $25,000 from his account to that of another business. The customer’s account number and signature were on the fax. So the bank employee prepared the paperwork, and a short time later, wired the money off as requested. There were a few problems, though. First, the request hadn’t come from the bank customer, but from a Russian scam artist. The thief had found the business owner’s bank account number, and copy of his signature on the Internet, and used it to draft a fake wire transfer request … More